
Originally Posted by
DJ Highline
Britney Spears - "Circus"
This song lyric sums everything up. In this business, you are either an entertainer or you are an observer/fan. All of this talk about keeping it real cracks me up.
I'm sorry, when people are paying $25 - 60 to see someone perform their craft (whatever it is), they want to see a show. They want to see the person they just forked over more than likely a days worth of work (after you pay for parking and have a few drinks) actually do something. They want a show. They don't want to spend that kind of money for the person they spent all that money to see tucked away where nobody can see. This is the exact reason why someone like Britney Spears and Frank Sinatra who are/were marginally talented becomes a Superstar and the very talented people who finish in the top places on a show like idol are barely remembered 2 years later. Britney and Frank put on a show and entertained the crowd. You can be the dopest lyricist, most gifted singer or the most knowledgeable and technical DJ on the planet, but if you are not entertaining, then it doesn't matter.
On top of that, with the advents of DJ technology, DJing is now accessible to the masses which means you have to find a way to differentiate yourself from everybody else. That often takes the shape of gimmicks....but guess what, gimmicks work. It worked when Ozzie bit the head off of a bat and it works when DJ Bl3nd puts that stupid mask on and has what looks like a seizure...and guess what, they will still work 20 years from now. That's why people still use them, it gets peoples attention. Now, you have to have substance and a good product after you have gotten peoples attention or else they won't stick around. Perfect example is Dennis Rodman...excellent at getting peoples attention with gimmicks, but didn't have the substance to keep peoples attention and look where he is now.
So go ahead and bitch and complain about clowns all you want...but guess what its the clowns that people come to the show to see, not the trapeze artist or the tight rope walker...they want to see 20 clowns climb out of a VW Beatle. Seriously...when you think about a circus, the order of thoughts that come to mind are animals, clowns and then everything else. Everything else is the substance, but the clowns are the draw. So feel free to be the substance of the show, but don't get upset when everyone remembers Bozo and not you. You can be Ludacris or you can be Nas.
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