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Thread: AlphaTheta Corporation

  1. #1
    Moderator Mark_Spit's Avatar
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    AlphaTheta Corporation

    Looks like Pioneer DJ is changing their corporate name to Alphatheta. Apparently the "Pioneer DJ" moniker will remain on any forthcoming equipment they release.

    Article here: https://djtechtools.com/2019/12/30/p...to-alphatheta/

    Comment section has some interesting conspiracy theories.
    Ya gotta love corn, it's one of the only foods that says good-bye.

    Rep owed: DTR, Pete, KLH, mitchiemasha,

  2. #2
    The Bloodhound Manu's Avatar
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    Hmmm sales dwindling, need a name change and a product revamp?

    If you overprice the entire range (as compared to pretty much everything else on the market), and offer little to no customer support as per the reputation that precedes them, it takes a toll after a while.

    They want a better name for Pro Audio
    And they ended up with a mouthful.

  3. #3
    New Member
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    It's so strange that they would change their branding, especially since (for the majority of people in the industry) that brand name represents the highest level of quality and capability.

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