Hi, In the UK I've been running my own clubnight since 2011. I am the only DJ. I use big screen visuals, music videos and mashed up with film clips etc, I play Indie music.
I have now sold-out venues 48 times, on occasions in advance. I have 5 venues/cities in my roster that i do 3 times per year each. The venues are small, 300-ish capacity. Taking £6 per entry. 2 of the venues arent selling out and running around 70% capacity.
My night has been considered a 'show' and something different in the cities that i play in. The sellouts suggest i'm doing something correct.
However, i feel i am maybe selling my clubnight too short ? I feel that i could be playing bigger venues but concerned that i'm deluded
Here's my thoughts about visiting new cities....
1. If you seen an event being promoted that youve never heard about, and its playing a small 300 capacity venue, only charging £6, could that may give a pre-conceived perception of the quality of the event ?
2. However, If you saw an event being promoted that you've never heard about and its playing a larger 800 capacity, well respected venue, charging £8....
Would Psychology suggest that your more likely to visit the event if its in the larger venue, as 'it must be good if its playing in there' ?
Any thoughts welcome....
Also, thoughts on taking my night up a level ?
Mojo
PS: I know there are techno clubs etc that are 300 capacity and are brilliant, lets put that aside for the purposes of this discussion.
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