Best is amplifying word of mouth. Facebook, Google reviews, posting on social media etc. Expos can work but they are hit miss. SEM/Adwords works but it's pretty competitive. Haven't had much luck using Facebook paid advertising. I also haven't tried any wedding supplier sites - they seem pretty unattractive in general to.
Also obviously make a website and social page that is attractive as possible on your budget. This is really important. You need a website that converts warm/cold leads into inquiries. Make sure you place your reviews on your page as well. This is the second most viewed page on my sitehttp://www.herodjs.com.au/wedding-dj-reviews/
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