I have about 200+ "DJ's" in my area

[DJ Empyre]

I get hassled all the time when I give my prices...
But hey, you could have a cheaper option:

http://sanantonio.craigslist.org/evs/3173133953.html

My site is www.djempyre.com, just for a comparison
Not the best equipment, I know, but it gets the job done and we handle things very profesionally

[Evolved]

Honesty is always the best policy. Advertise what you can deliver. Keep whatever advertisement you display concurrent with what you use. Nothing more but definitely nothing less. That and get paid what you are worth. That's what I say.

Interesting because you, I and everyone on this forum knows that anyone can (because most people don't know the difference) call themselves a DJ. Even call themselves a Professional DJ and could end up giving a bad name to both a bad name/impression/rap what have you.