What ever you are great at and known for IS your style.
i personally would prefer if i could make all my money playing only the same music i listen to in my free time LOL
who would not like that??
and i do for the most part but my city is not very big and so i need to diversify too
versatility is one very important factor in being a good DJ, people will respect that too
its not good to be a one-trick-pony IMO
My Neighbours listen to good music
weather they like it or not
Open format DJ's do it all the time. Listen to DJ Kaypers radio show. She plays everything. When she is touring she goes to a club early see's what the opening DJ is playing and how the people are reacting and tailors here set to that.
Hewlett Packard the backbone of Apple data centers.
I will not read anything in Comic sans
you don't really have to pick one or the other.
it's possible to both pursue your own unique sound and still learn about and be equipped to play many other styles. everyone should be doing that.
Back in the seventies, disco and hip hop djs spun a variety of different genres to get a jam going on, the only guideline was that it had to be a badass funky record. Too many djs today are getting bogged down in playing one style which is what makes people like Mr Scruff such a welcome breath of fresh air.
Jack of all trades, etc comes to mind. Though it's not necessarily true, you have radio DJs and mobile DJs. A wider knowledge of music is required in those areas.