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View Full Version : TV ad my friend did for Durex



Sigma
02-07-2012, 07:08 PM
Check it out: -


http://www.youtube.com/watch?v=JDAcP4B89iA

The DJ is Jon1st: -

http://soundcloud.com/jon1st

Stripe
02-07-2012, 07:24 PM
:tup: thats great.

finalcoyote
02-07-2012, 07:31 PM
Awesome! :tup:

There are actually no words for how smooth that ad was.

purex like soap
02-07-2012, 07:34 PM
very cool :)

Tonitz
02-07-2012, 07:36 PM
That's awesome. Did your friend actually come up with the concept as well or did he just do the DJing aspect of it?

Sigma
02-07-2012, 07:39 PM
That's awesome. Did your friend actually come up with the concept as well or did he just do the DJing aspect of it?
Here's a quote from Jon: -


A few months ago I told a few people/hinted on the shoutbox that I was doing some work on a TV advert. I've just found out that the finished advert has now been uploaded online and wil be on TV soon, and a game on the brand's Facebook page is going to be playable in the next few days. The project was a lot of fun to work on and it was a great learning experience for me. I was given the brief of having two copies of 'Let's Get It On' with one record slow, the other fast and mixing them together in a funny way. With regular feedback from the directors, I composed and performed the routine and came up with the 'we're all sensitive' wordplay sections etc. I basically made a customs routine using the original, instrumental and acapella versions of the Marvin Gaye track. It's not a technical battle routine as such, and is primarily intended to make people laugh.

silentsounds
02-07-2012, 07:54 PM
That's awesome, haha.

djvix805
02-07-2012, 08:28 PM
:lol: WOW!!! Awesome!!! Wish they would have played that during the superbowl!

daveoj
02-07-2012, 08:35 PM
That's fantastic!

ElectroManiac
02-07-2012, 08:38 PM
That was really well made.

Sigma
02-07-2012, 08:43 PM
Nice one gents, glad you liked it!

Jon's done really well with his DJing career in the last couple of years. He was part of a collab mix that I was involved with in 2009 and he was a pretty decent DJ then, but not great. In the last 2 years he's really put the practice in and last year he made it to the UK DMC finals and he did really well in the DMC online competition too, coming 9th in the world. He's DJed with DJ Craze and several other well known names and next week he's supporting Qbert. He'd absolutely smash me on the turntables now.

Here's a video of him warming up with Craze: -


http://www.youtube.com/watch?v=MSu8jTJ-6SA

JonAvalon
02-07-2012, 08:45 PM
lol good stuff :tup:

DJ ArmanB
02-07-2012, 08:52 PM
OMG that was awesome... :P

Ocie
02-07-2012, 11:44 PM
nice!

Phil Noize
02-08-2012, 06:17 AM
Mad skillz!!

Hygro
02-08-2012, 06:25 AM
kind of a reminder how much most of us club djs ultimately suck when it comes to actually manipulating discs...

Ooh look guys I can match two records in 20 seconds with my headphones and concise beats! I'm great at this! "Iiiiiiiiiiiiii'm feeleeeeeeellliinnnnn ssooo" ah fuck it I quit.

Phil Noize
02-08-2012, 06:45 AM
kind of a reminder how much most of us club djs ultimately suck when it comes to actually manipulating discs...

Ooh look guys I can match two records in 20 seconds with my headphones and concise beats! I'm great at this! "Iiiiiiiiiiiiii'm feeleeeeeeellliinnnnn ssooo" ah fuck it I quit.

You are so right. I had a guy called DJ Infinitee (turntablist) from San Francisco play with me a few weeks back. He made me feel like a complete amateur!

Lionman
02-08-2012, 06:50 AM
Nice. It's good to see an advert with actual djing in it as opposed to some model fake scratching completely out of sync with what's actually happening in the music.

Massive kudos to your friend.

Marc S
02-08-2012, 06:52 AM
thats it, i quit scratching lol. that guy is awesome

Hygro
02-08-2012, 06:56 AM
I think I'm gonna take up something a little simpler like gardening.

Liam
02-08-2012, 07:10 AM
Wow, awesome skills. Wish i could scratch a little never mind as smooth as that!

Ferryman
02-08-2012, 07:54 AM
Wow. That's awesome. Really enjoyed that. :)

Dantron
02-08-2012, 08:11 AM
Amazing vid. Loved it!

neks
02-08-2012, 08:21 AM
brilliant idea and a perfect execution!

funkyfresh
02-08-2012, 09:53 AM
awesome vids!

Wakka
02-08-2012, 10:00 AM
awesome way to start my day haha. Great ad seriously

Marc S
02-08-2012, 06:32 PM
just saw this on TV, although it was edited, only the pitch match bit. no scratching,

jon1st
02-08-2012, 08:45 PM
Great to see everyone is enjoying the video, and thanks again to Steve for posting about it.

@Marc S: there's a few versions of it with different timings and scratch variations :)

If anyone is interested in hearing what I do the rest of the time check out these links:

http://www.mixcloud.com/jon1st <-all my recent mixes archived
http://www.youtube.com/djjon1st <-DMC routines/Scratching etc
http://www.twitter.com/jon1st <- info about where I'm playing etc
https://www.facebook.com/pages/Jon1st/69097360423 <- a mix of all the above!

9_north
02-08-2012, 09:56 PM
Love it!

andypandy
02-08-2012, 10:24 PM
Absolutely amazing, saw it on the TV tonight

Rick_N
02-08-2012, 11:17 PM
Why arent their more ads like this. Major kudos

Freddy Lozano
02-08-2012, 11:23 PM
nice!

DJNR
02-08-2012, 11:35 PM
Awesome.

AndrewEddyEdwards
02-09-2012, 08:44 AM
I saw it on telly a few days ago, it made me laugh

l0ckd0wn
02-09-2012, 09:16 AM
That was rad!

jon1st
03-21-2012, 08:23 AM
Thanks for all the positive feedback everyone!

I've recently entered the DMC Online DJ Competiton with a scratching set inspired by non other than WWE legend The Rock! The first round of the competition is partially decided by public voting and I'd love your support! All you have to do to vote is click the link then click on vote to the right of the video using your facebook or twitter account. It only takes a few seconds and would really help me out! http://www.talenthouse.com/creativeinvites/preview/a33973073ec685ca728b9a46827ffad2/480

Mixxed
03-21-2012, 09:45 AM
Very nice Jon! lightning quick on the DMC mix!

sense
03-21-2012, 06:47 PM
Thanks for all the positive feedback everyone!

I've recently entered the DMC Online DJ Competiton with a scratching set inspired by non other than WWE legend The Rock! The first round of the competition is partially decided by public voting and I'd love your support! All you have to do to vote is click the link then click on vote to the right of the video using your facebook or twitter account. It only takes a few seconds and would really help me out! http://www.talenthouse.com/creativeinvites/preview/a33973073ec685ca728b9a46827ffad2/480
voted good luck bro:tup:

KLH
03-21-2012, 08:05 PM
Epic brilliance. Only thing better would have been to have a female hand pull away the guy's hand at the end...

-KLH

jon1st
03-24-2012, 12:48 AM
Thanks guys! Spread the word if you can!

ampnation
03-24-2012, 01:13 AM
That ad is pure brilliance and wouldn't have nearly as good without the real DJ work to execute it.

djpenguin
03-24-2012, 01:30 AM
Loved the ad, it was clever and funny.

Just a quick tip for all the club/dance guys who are pining for some scratching abilities: Just start doing it. You'll sound like absolute shit at first, but if you practice, you can get the hang of it. I was strictly a mixing DJ for over a decade before I started scratching six months ago. I'm nowhere near as good as the guys in the videos, but when I scratch in front of crowds with a rock band, nobody runs away screaming with blood pouring out of their ears, so I figure that's a somewhat encouraging sign.

Finnish_Fox
03-24-2012, 12:22 PM
FUCKING GREAT AD!

Pass on my props!

Era 7
03-24-2012, 12:30 PM
AMAZING! i love it. mad skills indeed.

Minksy
03-27-2012, 05:32 PM
Great ad man, props!

NPC
03-27-2012, 09:47 PM
Brilliant ad, and smooth work!

Almost makes me want to buy Durex.


You know... if I had a use for them.


/me foreveralone

ampnation
03-27-2012, 09:51 PM
Brilliant ad, and smooth work!

Almost makes me want to buy Durex.


You know... if I had a use for them.


/me foreveralone

Wait a minute... I thought the reason to become a DJ was to get laid. LOL

DjDisArm
03-27-2012, 09:57 PM
dope thanks for sharing sig

l0ckd0wn
03-27-2012, 11:00 PM
Have to bump again, I get a kick out of the ad everytime I watch it! Thanks again Sigma, and welcome to the boards, Jon1st.

LeFresh
03-29-2012, 09:06 AM
That was dope! I'm gonna share it

Era 7
03-29-2012, 09:37 AM
Wait a minute... I thought the reason to become a DJ was to get laid. LOL

maybe it was an alias of him posting the "how do i get laid"-thread back on DJF 1.0 :uhoh: